Social Media Marketing - LinkedIn Groups, Are They For You? Yes!
With groups, you definitely need to be strategic, so there's four things I want to share...
- Pick strategically,
- Share information,
- Join the discussion,
LinkedIn will only allow you to join 50 groups. Some of those groups are going to require that you be approved to join them, so you will submit your information and then you will get the approval later. Some of them you will be approved to join immediately.
1. Pick Strategically ~ When you are looking through the groups on LinkedIn, look through the topic areas that compliment your business. They don't necessarily only have to be about your business, but something that compliments it. Where do you some of your customers and clients come from? An example, for me I teach and coach and implement for social media marketing, but I also am a sewer. Therefore I have also joined a couple of groups on LinkedIn that have to do with sewing. I have found customers and clients in the sewing niche. You are going to have to decide how much time you're going to devote. Take a look at the groups, which ones are going to be the best and don't join more than you can handle. Be strategic, pick the ones that you believe in the beginning are going to give you the most value for your time.
2. Share Information ~ This information can come from a variety of sources, but you're going to have common interests with the people in the group, that's why you join groups. You can share blog posts or you can share articles. If you are a prolific article writer, that would be great, you'll have tons of things to share. If not, you can also review things that you particularly find interesting and it very likely is that other people in the group will find it interesting as well. And be sure to share things that are directly related to that group. I'm not going to go in to the sewing group and just start immediately blasting out information about social media. I'm going to go in and I'm going to talk about sewing because it is also an interest of mine. I'm going to find out if there are any people in that group who actually have businesses that might benefit from social media. Going in like a bull in a china shop will probably just get you ousted out of the group.
3. Join the discussions ~ Participate in what's happening in the group, ask questions, post questions in the feed. You can watch for questions, you can put alerts on your computer so that you know when the discussions are happening within each groups. You might be able to answer a bunch of questions. If not, you definitely want to comment and give your opinion. Make sure you are adding value. Don't go in and say "nice post". That doesn't add value. Be sure that you're adding value, that people are going to want to read your comment and get something from it.
4. Network ~ Get to know the people in each group. Connect with them, send them invites to connect. When you send the invites to people within the group, what you want to do is you also want to personalize them. You want to say that you are both in the same group, maybe perhaps you liked the question they asked or a comment they made, or an answer they gave. Personalize any requests you send to people in the same group as you. LinkedIn groups are a really valuable source of clients, customers or contacts. Whether you end up doing business with them or not, there's still some awesome people to met in LinkedIn, just go out there and get started.
And now, I would like to invite you to get your Free Instant Access to 30 Social Media Marketing Tips & Techniques to build your home business using Facebook, Twitter, LinkedIn and YouTube.